One of the most powerful strategies to get new customers is extremely rarely used in the taxi business. This strategy is referrals.
A major market research indicates that an average person has an instantaneous circle of influence of 52 other people. It means each customer who uses your service might bring you as several as fifty two different customers. In several cases you don’t provide rides to one person, but to families of a minimum of 2 people, which takes the number of clients they could bring you as high as hundred and four new customers.
There are 2 varieties of customers most likely to refer their friends to you. 1st type is that the customers who are invariably searching for deals. If your offer is attractive enough for them, they’ll do no matter they will to get their reward.
Second type is customers who are with you for a long time, who use you service on a daily basis and like it. You have got developed a special relationship with these customers and they would offer you back without demanding to be paid (which doesn’t mean that that’s what you ought to do). the reason for it’s that everyone likes to brag to friends and colleagues regarding being smart, getting nice deals and exceptional service, particularly if motivated to do this.
A client that refers a lot of his friends to your business is price a good deal of money to you. The one that referred once can and will refer more people if motivated to do so. that’s why it’s crucial to provide recognition and appreciation immediately after a satisfied customer send a friend of theirs to use your business. It is a quick thank you note or telephone call that happens right away. afterwards some quite thank you reward is suitable and effective.
We can give away books, clocks, small electronic things. you can build a deal with different businesses in your area and send, for instance, a present certificate from a local restaurant. the chances are really endless and permit you to send a unique gift on every occasion the person refers, which may be a nice plan as a result of it adds intrigue and variety to the offer. Positive results from this kind of action can be really wonderful.
You’d also be astonished with the negative results of not having any referral related offers. The client who refers once and doesn’t get recognition and will probably never say a thing to you, but frequently he’ll suppose to himself, “I sent that guy a customer and never got even a thank you.” and then he never refers once more.
A great way to directly stimulate referrals from your customers is second party gift certificate method. That’s how it works:
You can say to your regular, happy customer: “As you may understand, many of our customers come as referrals from alternative customers. We try to encourage it and also show our customers that we appreciate what they do for us. This week we’re doing something that you might want to try and do to assist us get a lot of business and be ready to do a favor for your friends too.” Then you provide the customer a gift certificate for a certain amount, negotiable only by a second party that the customer addresses to and signs it over to.
Princeton Taxi Service is committed to providing top notch and fast service for Princeton, Burlington, Cranbury, Ewing, Hamilton, Hightstown, Hillsborough, Hopewell, Lawrenceville, Mercer County, Montgomery, Pennington, Plainsboro, Skillman, West Windsor, Hamilton Station, Princeton Junction, Trenton, JFK and LaGuardia.